As new operators enter into already competitive markets with high mobile penetration, their strategies often focus on churning away subscribers from other networks. Market research has proven that a major deterrent to churn, especially for subscribers using lower end handsets, is that they store their phonebook on their SIM card – this would be lost if their SIM card is changed.

Mr SIM is a comprehensive solution which enables:

	Copying of phonebook from old to new SIM at retailer outlet (point of sale)
	Sending a copy of the phonebook for subscriber’s password protected account in Mr SIM server in the network
	Server sends out automated SMS to either all, or subscriber selected entries in the phone book, notifying recipients of change in subscribers phone number
	Server sends out a SMS with promotion code (coupon) to all or selected entries in the phone book inviting them to join operators’ network by redeeming the coupon at select outlets

Application SMS Router		USSD Gateway & Browser
Content Delivery Platform		Missed Call Alerts (MCA)
Voice Mail		IVR & Speech Recognition