Rapid economic growth brings increased business opportunities, resulting in hyper competition. Competition brings cheer to customers, with more choice, more price points & rapid innovations in product benefits & quality.

However on the other hand, Companies end up with higher customer churn, creating a massive headache for marketers. Offering a good, reliable product & service and satisfying customers does not, on its own, generate customer loyalty. The customer is more likely to feel a sense of loyalty when they feel the seller understands their needs and can meet (and even exceed) their expectations.

Coupled with a strong product package offering, a good Loyalty Program is often a good bait to make customers return for repeat purchases. A smart loyalty program is also often used to provide incentives to push a certain product, encourage trial of a new product, or, to introduce a limited period tactical promotion in response to a competitor’s offer etc.

The traditional card based loyalty programs are known to suffer from some inherent disadvantages, especially with the changes in consumer behaviour & rapid strides of technology:

1. Customers enrol with a large number of loyalty programs of different companies, and end up with a large number of plastic cards.

2. Since these cards ‘do not fit in their pocket’, they are often left at home & not available at time of purchase for receiving points credit.

3. This leads to dissatisfaction & non-usage of loyalty program by customers.

4. On the other hand, companies are burdened with costs & hassles of issuing & managing large number of plastic cards.

m-Pointz

In recent times, Mobile Technology has made the single most significant impact on global citizens.

Today, target customers of most companies, have a mobile phone. The mobile phone is used not just to make calls & SMS, but users also depend on the phone as their ‘device of choice’ for time, alarm, camera, email, calculator & increasingly (in parts of Asia & Africa) for their financial transactions.

m-Pointz enables companies to exploit the omni-present mobile infrastructure & mobile phones of their customers, to offer an innovative mobile based Loyalty & Rewards Service.

m-Pointz Benefits

1. Mobile becomes Loyalty Card; customers never loose opportunity to earn points.

2. No need to carry multiple bulky cards.

3. Instant SMS notifications.

4. Cost & hassle saving for companies offering loyalty programs.

5. Can be used to offer loyalty programs aimed at both end user & channel partners.

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