Increased competition fuels consumer demand for more flexibility, more options and more services, serving significant challenges to Operators to provide new services that increase revenues, build loyalty, and reduce churn.

Customer Loyalty programs are an important aspect of running a profitable telecommunications operation. In an increasingly competitive environment, industry churn rates in some countries are as high as 20%-30%. It has been estimated that the world wide cost of customer churn is approximately US$40 billion in terms of lost revenue and wasted acquisition costs.

Our Loyalty and Rewards Management system has been designed specifically for telecom operators and service providers to:

	Protect the existing customer base by offering incentives for customers to remain loyal
	Encourage customers to increase their usage by offering incentives
	Encourage customers to use other services provided by the operator by applying Loyalty programs across multiple services
	Acquire new customers by offering attractive Loyalty Programs applied across multiple services
	Partner with 3rd parties (eg. Hotel chain) to inter link their Loyalty program with a view to attract customers who use the partners Loyalty scheme
	Provide rewards to subscribers, based on usage points accumulated for tenure, usage & spend on the network. Rewards can be on-net or off-net

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