Voucher based recharge is a preferred way to recharge prepaid services including mobile recharge in some countries. e-Voucher process involves delivery of a e-PIN via SMS to subscriber’s mobile phone, or, printing of the voucher with PIN from a POS terminal against payment made at retail outlet. The subscriber then sends the e-PIN via SMS, IVR or USSD to a short code as per the service provider’s instructions to recharge their account.
Historically, users of prepaid services like Mobile, DTH, Electricity, Internet, Calling Cards etc. use scratch cards to recharge services when they run out of credit in their accounts. This methodology creates cost and logistics related issues for operators to print, warehouse and transport the cards. There is also added risk of damage and fraud of printed scratch cards, which leads to losses.
In the recent years, operators of all prepaid services including MNOs have gradually moved towards electronic distribution of PINs and find it convenient and profitable to replace physical scratch cards with e-PINs. The operators often sell the e-PINs in bulk to third party service providers or distributors, who operate an outsourced e-Voucher distribution service on behalf of the operator by investing in e-Voucher distribution technology.
Estel’s proven and widely deployed e-Voucher technology enables service providers to distribute e-PINs via merchants, using multiple devices to either print the e-PIN at the point of sale using POS terminals or send the e-PIN by SMS to subscribers. This potential outsourcing of e-Voucher distribution opens up new and exciting opportunities for service providers, who can also add on e-Voucher distribution of other operators on the same infrastructure, to earn additional revenues.
Estel’s e-Voucher solution is a proven, robust, highly available, scalable and high performance platform that can be used to distribute e-Vouchers via POS terminals, ATMs, web portal, mobile phones or via API integration to third party e-distributors. It is fully secure with 3 DES Data Security Encryption Standard encrypting of all vital information of customers. It supports prepaid recharge for any prepaid service and also post paid bill payments, via multiple devices and supports multiple communications protocols like SMS, GPRS, USSD and PSTN dial-up.
Benefits to Service Providers
Reduced Costs and Increased Profits
Physical recharge scratch cards involve a significant cost towards printing, distribution, warehousing, transportation, damages and fraud. Such costs are eliminated with e-Voucher distribution system resulting in increased margins and profits.
Improved Distribution Channel Experience
Service providers can operate via multiple layers in the distribution hierarchy and assign the desired parent-child relationships within each hierarchical tree, with specifically assigned scope of services for each layer or channel partner. The electronic e-PINs delivery to the channel is instant, with no time lost in supply chain.
Enhanced Channel Motivation and Productivity
The channel gets immense benefits due to lower working capital required to run the business. Channel partners can buy small volumes of e-PINs at a time with instant replenishments available, thus reducing working capital requirements. Additionally, the application provides a dynamic and flexible commission module which helps credit the commissions instantly and allows additional commissions to be configured to incentivise the channel.
Fast Response to Market Dynamics
The system offers flexibility to quickly configure and launch new service packages required to take the lead in market or quickly respond to market needs based on competition moves and strategies.
Powerful Online MIS
Real-time and online sales MIS is available to the service provider and authorised channel partners with a view to help them decide and implement high performance product packaging and sales strategies leading to optimum productivity levels.